From fashion brand to
full-time business.
Brands don’t fail because of bad products or ideas. They fail because they lack the right strategy.
I’m Meg and I help fashion and jewelry founders turn their creative vision into an elevated long lasting business.
From my luxury fashion career to helping you
With a background in fashion management, I spent over a decade in the industry—first in retail expansion consultancy, then in digital merchandising at Gucci and Mytheresa, managing global strategies across all product categories.
I’ve worked behind the scenes of successful, long-lasting brands, understanding what works and what leads to failure.
Now, I help brand founders avoid common mistakes and build with intention, structure and strategy.
You're building your fashion brand
You’re building your fashion or jewelry brand, but at times, it feels like a maze.
◻️ You’re overwhelmed by everything you should be doing and don’t know where to start.
◻️ You have the creative vision but lack the business structure to scale.
◻️ You’re struggling to grow, stuck between selling well for a while and creating a sustainable business.
◻️ You know your brand needs to feel more premium and elevated, but you’re unsure how.
◻️ Your brand means everything to you, and you want to do things right—with strategy and intention.
Tailored strategy for your brand’s success
I offer one-to-one strategy calls with fashion and jewelry founders who are serious about their fashion brand.
Whether you’re just starting out or refining your strategy, you don’t have to do it alone.
When you work with me, you will get:
A premium brand strategy
A well defined brand that feels authentic to you, connects to your audience and sets the grounds for long lasting success.
A structured
roadmap
A step-by-step framework that gives you the tools, knowledge and clarity so you know exactly what to prioritize and how to move forward.
A non-executive business partner
Support from someone who understands the market and guides you through strategic decisions with confidence.
Defining your story & bringing it to life
We start by clarifying your brand identity—ensuring it reflects your story and is structured for market success. Then, we translate that strategy into an actionable plan that unfolds into product, pricing, online and offline sales channels and customer experience.
Testimonials
Digital Merchandiser, MYTHERESA
"[...] You can always count on her—she is dynamic, proactive, and always focused on finding the best solutions. Whenever I faced a challenge, she was the first person I turned to, knowing she would come up with the right approach. Her professionalism, strong work ethic, and outstanding organizational skills make her a truly exceptional professional."
Team Lead, MYTHERESA
"[...] Meg always found a way to figure things out, even when it was something completely new to her. I had the feeling, with her, you can manage everything! Her work was always done to a high standard, and you could tell she put real dedication into everything she did."
E-commerce manager, MYTHERESA
"[...] [meg] continuously impressed us particularly in terms of quality and quantity. [...] Even when faced with extremely complex problems, she always found very effective solutions which she
was able to implement successfully and thus always achieved excellent work results.
From fashion brand to full-time business.
Brands don’t fail because of bad products or ideas. They fail because they lack the right strategy.
I’m Meg and I help fashion and jewelry founders turn their creative vision into an elevated long lasting business.
From my luxury fashion career to helping you
With a background in fashion management, I spent over a decade in the industry—first in retail expansion consultancy, then in digital merchandising at Gucci and Mytheresa, managing global strategies across all product categories.
I’ve worked behind the scenes of successful, long-lasting brands, understanding what works and what leads to failure.
Now, I help brand founders avoid common mistakes and build with intention, structure and strategy.
You're building your fashion brand
You’re building your fashion or jewelry brand but it feels like a maze.
◻️ You’re overwhelmed by everything you should be doing and don’t know where to start.
◻️ You have the creative vision but lack the business structure to scale.
◻️ You’re struggling to grow, stuck between selling well for a while and creating a sustainable business.
◻️ You know your brand needs to feel more premium and elevated, but you’re unsure how.
◻️ Your brand means everything to you, and you want to do things right—with strategy and intention.
A tailored strategy for your brand’s success
I offer one-to-one strategy calls with fashion and jewelry founders who are serious about their fashion brand.
Whether you’re just starting out or refining your strategy, you don’t have to do it alone.
When you work with me, you will get:
A premium brand strategy
A well defined brand that feels authentic to you, connects to your audience and sets the grounds for long lasting success.
A structured
roadmap
A step-by-step framework that gives you the tools, knowledge and clarity so you know exactly what to prioritize and how to move forward.
A non-executive business partner
Support from someone who understands the market and guides you through strategic decisions with confidence.
Defining your story & bringing it to life
We start by clarifying your brand identity—ensuring it reflects your story and is structured for market success. Then, we translate that strategy into an actionable plan that unfolds into product, pricing, online and offline sales channels and customer experience.
Testimonials
Digital Merchandiser, MYTHERESA
"[...] You can always count on her—she is dynamic, proactive, and always focused on finding the best solutions. Whenever I faced a challenge, she was the first person I turned to, knowing she would come up with the right approach. Her professionalism, strong work ethic, and outstanding organizational skills make her a truly exceptional professional."
Team Lead, MYTHERESA
"[...] Meg always found a way to figure things out, even when it was something completely new to her. I had the feeling, with her, you can manage everything! Her work was always done to a high standard, and you could tell she put real dedication into everything she did."
E-commerce manager, MYTHERESA
"[...] [meg] continuously impressed us particularly in terms of quality and quantity. [...] Even when faced with extremely complex problems, she always found very effective solutions which she was able to implement successfully and thus always achieved excellent work results.
GET IN TOUCH WITH US