Fashion is creativity, but it’s also a business.
I’ve always believed that fashion is more than just clothing — it’s a powerful way to tell a story.
A brand, at its core, is a reflection of the people behind it — their values, experiences and vision. And after years in the industry, of seeing the good and the bad, I want to contribute to a better fashion sphere by empowering real people with strong stories and good intentions to bring their passion brands to life.
That’s why I made this change in my life: so that I help fashion and jewelry founders turn their visions into a structured business — so they don’t just launch a brand, but build one that lasts.
My background
With over 12 years in fashion retail expansion and digital merchandising, I’ve worked with some of the world’s most recognized fashion brands — including Gucci and Mytheresa — as well as leading global retailers and developers.
My academic background includes a Master’s in Business Strategy from NOVA SBE and a Master’s in Fashion, Experience and Design Management (MAFED) from SDA Bocconi.
My studies and experience shaped the strategic lens I bring to every project, giving me a nuanced understanding of how brand, product and customer experience work together. I’ve built my career on understanding how brands thrive in highly competitive markets, blending strategic business thinking with deep industry knowledge.
Throughout my experience, I’ve helped shape successful digital and retail strategies by:
◻️ translating luxury brand identities into high-performing digital experiences — ensuring storytelling remains intact while driving commercial success;
◻️ positioning product categories for growth through refined marketing and merchandising strategies;
◻️ building e-commerce strategies that increase brand visibility and conversion rates across global markets;
◻️ leading cross-functional projects across merchandising, marketing, content and tech, giving me a 360-degree understanding of fashion businesses.
My approach
YOUR STORY IS YOUR STRENGTH
Every successful brand has a clear identity and an emotional connection with its audience. I help you bring that to life through all the touchpoints of your brand so that you go beyond just claiming what you stand for.
BUSINESS & CREATIVITY GO HAND IN HAND
Passion needs structure. My role is to help you translate your creativity into a product that actually sells.
YOU DON'T HAVE TO DO THIS ALONE
Entrepreneurship can feel isolating, but with the right support it all becomes faster, easier and smoother. Time is money.
Testimonials
Digital Merchandiser, MYTHERESA
"[...] You can always count on her—she is dynamic, proactive, and always focused on finding the best solutions. Whenever I faced a challenge, she was the first person I turned to, knowing she would come up with the right approach. Her professionalism, strong work ethic, and outstanding organizational skills make her a truly exceptional professional."
Team Lead, MYTHERESA
"[...] Meg always found a way to figure things out, even when it was something completely new to her. I had the feeling, with her, you can manage everything! Her work was always done to a high standard, and you could tell she put real dedication into everything she did."
E-commerce manager, MYTHERESA
"[...] [meg] continuously impressed us particularly in terms of quality and quantity. [...] Even when faced with extremely complex problems, she always found very effective solutions which she
was able to implement successfully and thus always achieved excellent work results.
Fashion is creativity, but it’s also a business.
I’ve always believed that fashion is more than just clothing — it’s a powerful way to tell a story.
A brand, at its core, is a reflection of the people behind it — their values, experiences and vision. And after years in the industry, of seeing the good and the bad, I want to contribute to a better fashion sphere by empowering real people with strong stories and good intentions to bring their passion brands to life.
That’s why I made this change in my life: so that I help fashion and jewelry founders turn their visions into a structured business — so they don’t just launch a brand, but build one that lasts.
My background
With over 12 years in fashion retail expansion and digital merchandising, I’ve worked with some of the world’s most recognized fashion brands — including Gucci and Mytheresa — as well as leading global retailers and developers.
My academic background includes a Master’s in Business Strategy from NOVA SBE and a Master’s in Fashion, Experience and Design Management (MAFED) from SDA Bocconi.
My studies and experience shaped the strategic lens I bring to every project, giving me a nuanced understanding of how brand, product and customer experience work together. I’ve built my career on understanding how brands thrive in highly competitive markets, blending strategic business thinking with deep industry knowledge.
Throughout my experience, I’ve helped shape successful digital and retail strategies by:
◻️ translating luxury brand identities into high-performing digital experiences — ensuring storytelling remains intact while driving commercial success;
◻️ positioning product categories for growth through refined marketing and merchandising strategies;
◻️ building e-commerce strategies that increase brand visibility and conversion rates across global markets;
◻️ leading cross-functional projects across merchandising, marketing, content and tech, giving me a 360-degree understanding of fashion businesses.
My approach
YOUR STORY IS YOUR STRENGTH
Every successful brand has a clear identity and an emotional connection with its audience. I help you bring that to life through all the touchpoints of your brand so that you go beyond just claiming what you stand for.
BUSINESS & CREATIVITY GO HAND IN HAND
Passion needs structure. My role is to help you translate your creativity into a product that actually sells.
YOU DON'T HAVE TO DO THIS ALONE
Entrepreneurship can feel isolating, but with the right support it all becomes faster, easier and smoother. Time is money.
Testimonials
Digital Merchandiser, MYTHERESA
"[...] You can always count on her—she is dynamic, proactive, and always focused on finding the best solutions. Whenever I faced a challenge, she was the first person I turned to, knowing she would come up with the right approach. Her professionalism, strong work ethic, and outstanding organizational skills make her a truly exceptional professional."
Team Lead, MYTHERESA
"[...] Meg always found a way to figure things out, even when it was something completely new to her. I had the feeling, with her, you can manage everything! Her work was always done to a high standard, and you could tell she put real dedication into everything she did."
E-commerce manager, MYTHERESA
"[...] [meg] continuously impressed us particularly in terms of quality and quantity. [...] Even when faced with extremely complex problems, she always found very effective solutions which she
was able to implement successfully and thus always achieved excellent work results.
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